Digital Product and Development Leader, with extensive experience shipping great products for the gaming and entertainment industries.
Hey, I'm Lee — I help organisations turn complex digital ecosystems into products, platforms, and teams that deliver consistently.
For the past eight years at Square Enix, I've worked across platform strategy, product delivery, and experience design, helping align stakeholders and technology with commercial goals. My focus is on creating sustainable ways of working, improving quality, and enabling teams to move faster without burning out.
Away from work, I'm usually experimenting with side projects, running at a questionable pace, or adding another LEGO set to the collection.
If you're looking for a strategic partner, product owner, or delivery leader, I'd love to chat.
Lee Relton
Cross-Functional Leader | Building Great Products | Driving Measurable Change
2026
Led the design team, inspiring a new approach to web design at Square Enix. Based loosely on atomic design principles, this design system improved consistency, speed, and collaboration across multiple teams and products.
2024 — 2026
Restructured the web presence for the FFVII franchise in western territories. Improved user engagement and satisfaction while maintaining compliance with strict accessibility and performance requirements.
2022 — 2025
Establishing new specialisms by highlighting delivery gaps in product development, redefining Web Quality Assurance and broadening User Experience capability in the team.
2014
Consulting on Microsoft Compliance standards for a large streaming platform's digital migration.
An externally curated list of titles I have contributed to.
A quick MVP of an SEO tool to analyse website performance. Built alongside AI, to validate the workflow from detailed spec to delivery.
A collection of projects I completed as part of my degree in Sound Design Technology.
@leerelton